Two challenges every founder faces, the risks of getting them wrong, and why any mistakes compound over time
Equity is the most powerful commercial tool a founder has. It attracts co-founders, motivates key hires, secures advisors, and determines who benefits when the company succeeds. Raising capital is the fuel that lets you build faster than your competition. Both are consequential. Both are consistently mishandled at early stage. And both become exponentially more expensive to fix the longer they are left.
BlazingRed works with founders navigating both of these challenges, helping you understand your options, structure the right approach for your stage, and connect you with the expertise and tools that will make the difference.
Most co-founders make their first equity decision in a twenty-minute conversation. That decision follows them for the next ten years.
A messy, fragmented, or poorly documented cap table is one of the most common reasons investor conversations stall before they start.
The most tax-efficient employee equity scheme in the UK and most early stage founders either do not have one or have one that is not correctly set up.
UK founders raising at seed stage leave significant investor tax advantages on the table by not getting SEIS Advance Assurance before they raise.
Founders who do not model their fully diluted cap table before each round consistently end up with less than they expected at exit.
Premature scaling is the leading cause of startup failure. Understanding when and how much to raise is as important as the raise itself.
BlazingRed works with founders across two distinct but connected areas. Whether you are trying to get your equity house in order or preparing to raise your next round, we start with an honest conversation about where you are and what you actually need.
From your founding equity split through to EMI schemes, growth shares, and managing shareholders at scale. Equity management is not an administrative task. It is a strategic one, and the decisions you make early determine the options you have later.
From SEIS Advance Assurance and your first angel round through to EIS, Series A, and the commercial narrative that makes investors say yes. Fundraising is a commercial process and the founders who treat it that way close rounds faster and on better terms.
How it works: You complete the enquiry form below. BlazingRed contacts you for an initial conversation to understand your situation and what you need. We then connect you with the right expertise and tools for your specific stage and challenge. There is no obligation and no cost to the initial conversation.
Complete the form below and we will be in touch to arrange an initial conversation. No cost, no obligation. Just an honest discussion about your situation and how we can help.
We will be in touch within one working day to arrange an initial conversation. In the meantime if you have any questions you can reach us at hello@blazingred.co.uk or on 020 4514 6333.